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Editorial: Customised communications
3 references·3 citing·26 second hop
Editorial: Customised communications (2013)Editorial: Customised communicationsAssessing the cross-cultural applicability of tailored advertising (2013)Assessing the cross-cultural …Introducing COBRAs (2011)Introducing COBRAsThe Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research (2009)The Advertising Regulation an…Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency (2022)Targeting Precision in Imperf…“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing (2016)“Do you like cookies?” Adoles…The imminent return of the advertising jingle (2015)The imminent return of the ad…Social media and international advertising: theoretical challenges and future directions (2013)10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)Strategic Brand Management (2014)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The SAGE Encyclopedia of Qualitative Research Methods (2008)Users of the world, unite! The challenges and opportunities of Social Media (2009)The effect of social media communication on consumer perceptions of brands (2014)Instagram: Motives for its use and relationship to narcissism and contextual age (2016)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)More than meets the eye (2007)Designing Effective Health Communications: A Meta-Analysis (2008)The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames (2011)Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads (2015)Public Perceptions of Billboards: A Meta-Analysis (2017)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. (2007)Exploring how consumers cope with online behavioral advertising (2016)Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector (2017)The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media (2021)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Equilibrium Distributions of Sales and Advertising Prices (1977)Informative Advertising with Differentiated Products (1984)Online Behavioral Advertising: A Literature Review and Research Agenda (2017)
this work references cited by second hop

References

  • 2011Introducing COBRAs1,467 cited
  • 2009The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research40 cited
  • 2013Assessing the cross-cultural applicability of tailored advertising34 cited

Cited by

  • 2016“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing121 cited
  • 2022Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency12 cited
  • 2015The imminent return of the advertising jingle11 cited

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