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A study of the appropriateness of type faces.
0 references·16 citing·50 second hop
A study of the appropriateness of type faces. (1923)A study of the appropriateness of type fa…Understanding Role of Fonts in Linking Brand Identity to Brand Perception (2021)Understanding Role of Fonts i…Serif or Sans: Visual Font Analytics on Book Covers and Online Advertisements (2019)Serif or Sans: Visual Font An…The Role of Typeface in Packaging Design (2018)The Role of Typeface in Packa…The role of typeface curvilinearity on taste expectations and perception (2017)The role of typeface curvilin…Fontroversy! Or, How to Care about the Shape of Language (2017)Fontroversy! Or, How to Care …Communicating brand gender through type fonts (2014)Communicating brand gender th…Typeface personality traits and their design characteristics (2010)Typeface personality traits a…Strategies for distinctive brands (2010)Strategies for distinctive br…The massage in the medium: Transfer of connotative meaning from typeface to names and products (2008)The massage in the medium: Tr…Emotional and Persuasive Perception of Fonts (2008)Emotional and Persuasive Perc…Why people perceive typefaces to have different personalities (2005)Why people perceive typefaces…The Rhetoric of Typography: Effects on Reading Time, Reading Comprehension, and Perceptions of Ethos (2004)The Rhetoric of Typography: E…In search of a happy medium in instructional technology research: Issues concerning external validity, media replications, and learner control (1989)In search of a happy medium i…Communicability of the emotional connotation of type (1986)Communicability of the emotio…Emotional meaning of four typographical variables. (1968)Emotional meaning of four typ…Psychology in industry. (1928)Psychology in industry.Legibility of print (1963)Experimental Design: Procedures for the Behavioral Sciences. (1969)Experimental Design: Procedures for the Behavioral Sciences (2013)The Taste of Typeface (2015)The Multisensory Experience of Handling and Reading Books (2020)Art Styles as Cultural Cognitive Maps1 (1961)The Validity of the MSCEIT: Additional Analyses and Evidence (2012)A review of the effects of architectural stimuli on human psychology and physiology (2022)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Inferences of Competence from Faces Predict Election Outcomes (2005)Corporate rebranding: effects of corporate visual identity changes on employees and consumers (2015)The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names (2018)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace (2012)Using type font characteristics to communicate brand personality of new brands (2012)The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model (2020)Hearing lips and seeing voices (1976)Social psychology: handbook of basic principles (1997)The Psychology of Survey Response (2000)The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products (2019)The Handbook of Research on Teaching (1962)Reconsidering Research on Learning from Media (1983)Targeting Motivation—Adapting Flow Theory to Instructional Design (1999)EXPERIMENTAL RESEARCH METHODS (2003)Five Design Principles for Experiments on the Effects of Animated Pedagogical Agents (2005)The educational researcher (2021)The Measurement of Meaning (1957)Communication and Persuasion (1986)Putting Environmental Infographics Center Stage (2014)Meta-Analysis on Visual Persuasion– Does Adding Images to Texts Influence Persuasion? (2020)A PSYCHOLOGICAL STUDY OF TYPOGRAPHY (1955)The Rhetoric of Typography: The Persona of Typeface and Text (2003)Audience Perceptions of Fonts in Projected PowerPoint Text Slides (2006)Seeing typeface personality: Emotional responses to form as tone (2012)Eye tracking study of attention to print advertisements: Effects of typeface figuration (2016)Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)Discourses in Place (2003)The Affect Theory Reader (2010)Transliterating Cities: The Interdiscursive Ethnohistory of a Tamil Francophonie (2020)Writing Systems and Their Use (2022)The evolution of linguistic iconicity and the cross-modal cognitive suite (2026)The weirdest people in the world? (2010)WEIRD languages have misled us, too [Comment on Henrich et al.] (2010)Crossmodal correspondences: A tutorial review (2011)Multisensory Premiumness (2018)Explaining Visual Shape–Taste Crossmodal Correspondences (2023)Reflections on Cross-Modal Correspondences: Current Understanding and Issues for Future Research (2023)
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  • 1989In search of a happy medium in instructional technology research: Issues concerning external validity, media replications, and learner control121 cited
  • 2010Strategies for distinctive brands105 cited
  • 2017Fontroversy! Or, How to Care about the Shape of Language91 cited
  • 2008Emotional and Persuasive Perception of Fonts62 cited
  • 2017The role of typeface curvilinearity on taste expectations and perception62 cited
  • 2005Why people perceive typefaces to have different personalities61 cited
  • 1968Emotional meaning of four typographical variables.50 cited
  • 2014Communicating brand gender through type fonts46 cited
  • 2008The massage in the medium: Transfer of connotative meaning from typeface to names and products41 cited
  • 1986Communicability of the emotional connotation of type34 cited
  • 1928Psychology in industry.30 cited
  • 2004The Rhetoric of Typography: Effects on Reading Time, Reading Comprehension, and Perceptions of Ethos29 cited
  • 2018The Role of Typeface in Packaging Design29 cited
  • 2021Understanding Role of Fonts in Linking Brand Identity to Brand Perception28 cited
  • 2010

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Typeface personality traits and their design characteristics
25 cited
  • 2019Serif or Sans: Visual Font Analytics on Book Covers and Online Advertisements18 cited