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Guerrilla Advertisement and Marketing
0 references·4 citing·13 second hop
Guerrilla Advertisement and Marketing (2012)Guerrilla Advertisement and MarketingGender, entrepreneurship, and marketing: Barriers and drivers for rural women in Iran (2025)Gender, entrepreneurship, and…The comparative analysis of marketing activities among rural women entrepreneurs in Fars province, Iran (2019)The comparative analysis of m…Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması (2018)Bir Gerilla Pazarlama Uygulam…Consumer Responses to Creative Media Advertising: A Literature Review (2016)Consumer Responses to Creativ…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)What Makes Online Content Viral? (2011)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)Advertising Creativity Matters (2008)Determining Sample Size for Research Activities (1970)Marketing Management: The Millennium Edition (1999)A framework for marketing management (2000)The Challenges Faced by Women Micro-entrepreneurs: Evidence from Urban India (2023)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Entrepreneurship as a driver of rural women’s empowerment in Iran (2025)
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  • 2019The comparative analysis of marketing activities among rural women entrepreneurs in Fars province, Iran12 cited
  • 2025Gender, entrepreneurship, and marketing: Barriers and drivers for rural women in Iran9 cited
  • 2018Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması9 cited
  • 2016Consumer Responses to Creative Media Advertising: A Literature Review8 cited

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