Article2002

Parade – exploiting the strengths of “Made in Britain” supply chain

13 citations0/0 files storedJournal of Fashion Marketing and Management

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Software Engineering and Design Patterns Outsourcing and Supply Chain Management Global trade, sustainability, and social impact

Abstract

This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises in customised designs and small‐scale orders, for a case study. The results and their implications for the UK clothing industry are discussed.

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References

1986Multinational Production: Effect on Brand Value 2001Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin 1993International Marketing: A Cultural Approach 1999Consumer preferences for foreign and domestic products 1997The Impact of Country-of-Origin and Country-of-Manufacture Cues on Consumer Perceptions of Quality and Value 2002The Apparel Industry 1999US consumers' knowledge of and concern with apparel sweatshops

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2004International competitive change and strategic behaviour of Italian textile‐apparel firms 2004Sourcing Strategies in Clothing Retail Firms: Product Complexity versus Overseas Supply Chain 2022A Conceptual Analysis of Supply, Marketing and Demand Chain Management 2012Global sourcing of South Korean apparel industry: sourcing trend and supplier selection 2009True Brits? Authoring National Identity in Anglo-Japanese Fashion Exports

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