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Parade – exploiting the strengths of “Made in Britain” supply chain

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References

1986Multinational Production: Effect on Brand Value309 cited
2001Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin218 cited
1993International Marketing: A Cultural Approach154 cited
1999Consumer preferences for foreign and domestic products125 cited
1997The Impact of Country-of-Origin and Country-of-Manufacture Cues on Consumer Perceptions of Quality and Value119 cited
2002The Apparel Industry92 cited
1999US consumers' knowledge of and concern with apparel sweatshops78 cited

Cited by

2004International competitive change and strategic behaviour of Italian textile‐apparel firms40 cited
2004Sourcing Strategies in Clothing Retail Firms: Product Complexity versus Overseas Supply Chain31 cited
2022A Conceptual Analysis of Supply, Marketing and Demand Chain Management21 cited
2012Global sourcing of South Korean apparel industry: sourcing trend and supplier selection8 cited
2009True Brits? Authoring National Identity in Anglo-Japanese Fashion Exports5 cited

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