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A generalization that makes useful the dorfman–steiner theorem with respect to advertising
9 references·0 citing·23 second hop
A generalization that makes useful the dorfman–steiner theorem with respect to advertising (1989)A generalization that makes useful the do…Optimal Advertising and Optimal Quality (1997)Optimal Advertising and Optim…A Simple Model for Determining Advertising Appropriations (1976)A Simple Model for Determinin…Issues in the Economics of Advertising (1972)Issues in the Economics of Ad…Issues in the Economics of Advertising. (1971)Issues in the Economics of Ad…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…A Simple Model for Determining Advertising Appropriations (1965)A Simple Model for Determinin…Mathematical Models and Methods in Marketing (1962)Mathematical Models and Metho…A Treatment of Distributed Lags in the Theory of Advertising Expenditure (1955)A Treatment of Distributed La…An Operations-Research Study of Sales Response to Advertising (1957)Business Behavior, Value and Growth. (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Business Behavior, Value and Growth. (1960)Optimal Advertising Policy under Dynamic Conditions (1962)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)Consumption Experience and Sales Promotion Expenditure (1985)The Reality of Brands: (1998)The Earnings Effects of Marketing Communication Expenditures During Recessions (2011)Simultaneous-Equation Regression Analysis of Sales and Advertising (1969)Optimal marketing behavior in oligopoly (1975)The ordering of marketing theory: the influence of McCarthyism and the Cold War (2006)The Dependence Effect, Consumption and Happiness: Galbraith Revisited (2008)Estimating Marketing Policy Effects on Sales of a Frequently Purchased Product (1970)Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges (1976)Value relevance of advertising expenditure: A review of the literature (2008)Testing Distributed Lag Models of Advertising Effect (1972)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1991)Building models for marketing decisions: (2000)The differential effects of public R&D support on firm R&D: Theory and evidence from multi-country data (2011)
this work references cited by second hop

References

  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1997Optimal Advertising and Optimal Quality181 cited
  • 1965The Measurement of Cumulative Advertising Effects113 cited
  • 1962Mathematical Models and Methods in Marketing94 cited
  • 1972Issues in the Economics of Advertising78 cited
  • 1971Issues in the Economics of Advertising.68 cited
  • 1955A Treatment of Distributed Lags in the Theory of Advertising Expenditure35 cited
  • 1976A Simple Model for Determining Advertising Appropriations13 cited
  • 1965A Simple Model for Determining Advertising Appropriations11 cited

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