Simultaneous-Equation Regression Analysis of Sales and Advertising

Frank M. Bass · Leonard J. Parsons

113 citations0/0 files storedApplied Economics

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Forecasting Techniques and Applications Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

A simultaneous-equation regression model is developed and tested against aggregative time series data. The test involves the model as well as hypotheses regarding the structural parameters. Restrictions on the structural parameters imply limits on the parameters of the reduced-form equations. Estimates of the reduced-form coefficients must fall within the implied intervals in order for the model to be in agreement with the data.

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1957An Operations-Research Study of Sales Response to Advertising 1965The Measurement of Cumulative Advertising Effects 1976Advertising and Cigarettes 1976The Demand for Branded Goods as Estimated from Consumer Panel Data 1965The Measurement of Cumulative Advertising Effects 1962The Demand for Branded Goods as Estimated From Consumer Panel Data 1962Mathematical Models and Methods in Marketing

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