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Simultaneous-Equation Regression Analysis of Sales and Advertising

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References

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1965The Measurement of Cumulative Advertising Effects113 cited
1962The Demand for Branded Goods as Estimated From Consumer Panel Data97 cited
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1974Multifirm Analysis of Competitive Decision Variables69 cited
2009On Controlled Linear Diffusions with Delay in a Model of Optimal Advertising under Uncertainty with Memory Effects66 cited
1980Bivariate time-series analysis of the relationship between advertising and sales54 cited
1984Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect48 cited
2009Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”: Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research48 cited
1982Are You Overadvertising?46 cited
1975The Product Life Cycle and Time-Varying Advertising Elasticities43 cited

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1993Chapter 9 Econometric and time-series market response models42 cited

1977Market Share Response to Advertising: An Example of Theory Testing41 cited

1994Marketing Science’s Pilgrimage to the Ivory Tower40 cited

1974An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand38 cited

2023Selling the American People37 cited

1976The Measurement of Industry Advertising Effects37 cited

1984Brand Advertising Competition and Industry Demand32 cited

1979A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty29 cited

1978Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence28 cited