Econometric Specification and Estimation of Market Share Models: The State of the Art

Alain V. Bultez

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Abstract

Most often linear or log-linear forms have been selected to represent competitive interdependencies 1 . Easy to estimate, they are unfortunately inconsistent for they may predict market shares that fall outside the [0,1] interval and do not sum to one.

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1970Models and Managers: The Concept of a Decision Calculus 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach 1972The economics of advertising 1975A Market Share Theorem 1975Optimal marketing behavior in oligopoly 1960On a Family of Lag Distributions 1971Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising

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1997Econométrie de la compétitivité: modèles et contre-exemples

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