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Econometric Specification and Estimation of Market Share Models: The State of the Art
16 references·1 citing·45 second hop
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References

  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach484 cited
  • 1972The economics of advertising389 cited
  • 1975A Market Share Theorem278 cited
  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1960On a Family of Lag Distributions123 cited
  • 1971Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market108 cited
  • 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising101 cited
  • 1976A Mathematical Modeling Approach to Product Line Decisions97 cited
  • 1973Sales-Advertising Cross-Elasticities and Advertising Competition96 cited
  • 1974Voting for a Political Candidate Under Conditions of Minimal Information83 cited
  • 1970Optimal Allocation of Competitive Marketing Efforts: An Empirical Study73 cited
  • 1974Multifirm Analysis of Competitive Decision Variables69 cited
  • 1969A Mathematical Modeling Approach to Product Line Decisions39 cited
  • 1975Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure

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36 cited
  • 1974An Analysis of Competitive Market Behavior34 cited
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    • 1997Econométrie de la compétitivité: modèles et contre-exemples9 cited