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A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

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References

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2004Analysis of multi-category purchase incidence decisions using IRI market basket data

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93 cited

2007Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis92 cited

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