Promoting exercise behaviour: An integration of persuasion theories and the theory of planned behaviour

Lee W. Jones · Robert C. Sinclair · Ryan E. Rhodes · Kerry S. Courneya

108 citations0/0 files storedBritish Journal of Health Psychology

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Behavioral Health and Interventions Physical Activity and Health Media Influence and Health

Abstract

OBJECTIVES: The purpose of this study was to examine the effectiveness of a theoretical integrated persuasive message on exercise motivation in college students. METHOD: Four hundred and fifty introductory psychology students (M age = 20.02 years; SD = 3.94) were randomly assigned to reading positively or negatively framed strong messages advocating exercise. The messages were attributed to a credible source, a non-credible source or to a no-source control condition. Theory of planned behaviour (TPB) constructs (i.e. attitude, subjective norm, perceived behavioural control) and cognitive responses (i.e. thought listing) were measured immediately and 2 weeks following the delivery of the intervention. RESULTS: Unfortunately, the results did not corroborate previous research, as we did not find any significant effects between experimental groups on any psychological or behavioural variable. CONCLUSIONS: There may be several potential explanations for the lack of effects, including the interaction between the type of persuasive information (TPB implications) and sources of persuasion and how these persuasive messages are processed (elaboration likelihood model/cognitive response implications). The theoretical implications of this research are discussed with a view towards future directions for exercise promotion initiatives using theoretically driven interventions.

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2010The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns 2010Narrative and Framing: A Test of an Integrated Message Strategy in the Exercise Context 2009Investigating message-framing effects in the context of a tailored intervention promoting physical activity 2020Choice architecture interventions to change physical activity and sedentary behavior: a systematic review of effects on intention, behavior and health outcomes during and after intervention 2009Promoting healthy behaviors: How do we get the message across?2012Do you want the good news or the bad news? Gain- versus loss-framed messages following health risk information: The effects on leisure time physical activity beliefs and cognitions.2011When ‘fit’ leads to fit, and when ‘fit’ leads to fat: How message framing and intrinsicvs. extrinsic exercise outcomes interact in promoting physical activity 2008A Spiritually Based Approach to Breast Cancer Awareness: Cognitive Response Analysis of Communication Effectiveness

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