Who We Are and What We Do - 2000

Michael J. Baker · Bayram Zafer Erdogan

29 citations0/0 files storedJournal of Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Marketing and Advertising Strategies Business and Management Studies

Abstract

This paper presents the findings of a survey of UK marketing academics undertaken in 1998/1999. In part it is a follow-up to a survey undertaken by Diamantopoulos, Schlegelmilch and Neate-Stidson (1992) and, in part, a replication of a survey of members of the Academy of Marketing Science details of which are reported elsewhere in this Journal. While the survey data cannot claim to be representative of the UK marketing academy it is believed to provide a reasonably accurate profile of who we are, what we do, and what are our major interests and concerns. These findings are compared with the earlier 1991 survey and those of Polonsky and Mankelow (2000).

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

Cited by

2004A call to arms for applied marketing academics 2008Exploring metaphor as an alternative marketing language 2005Where are we and where are we going?2004In search of relevance and rigour for research in marketing 2003Attitudes about Work Practices, Time Allocation, and Publication Output: Profiles of U.S. Marketing Academics 2004The changing face of marketing academia 2008Achieving effective academic/practitioner knowledge exchange in marketing 2008Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars' Perspectives

Imported from OpenAlex (CC0) — nothing here is generated.