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• 2004A call to arms for applied marketing academics44 cited
• 2008Exploring metaphor as an alternative marketing language40 cited
• 2005Where are we and where are we going?40 cited
• 2004In search of relevance and rigour for research in marketing39 cited
• 2004The changing face of marketing academia21 cited
• 2003Attitudes about Work Practices, Time Allocation, and Publication Output: Profiles of U.S. Marketing Academics21 cited
• 2008Achieving effective academic/practitioner knowledge exchange in marketing18 cited
• 2010Critically divided?17 cited
• 2008Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars' Perspectives17 cited
• 2003What are we really evaluating when we rank journals : Comparisons of views16 cited
• 2010Key issues in marketing education: the marketing educators' view15 cited
• 2018Academic research into marketing: Many publications, but little impact?15 cited
• 2012Marketing as an applied science: lessons from other business disciplines14 cited
• 2007New marketing, improved marketing, apocryphal marketing13 cited
• 2018