Marketing Journals and the Research Assessment Exercise

Geoff Easton · Dorothy Easton

70 citations0/0 files storedJournal of Marketing Management

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scientometrics and bibliometrics research Publishing and Scholarly Communication Psychology Research and Bibliometrics

Abstract

The publication of the 2001 UK HEFCE Research Exercise data provides an opportunity to examine the performance not only of Business and Management HE institutions but also the journals submitted by the research active marketing stag from those institutions. Two measures of journal performance are reported and analyzed; frequency of submission and journal “quality”. The latter was measured in terms of the concept of RAE Implied Journal Quality (RIJQ) using the link from a journal through the submitting author to the RAE rating of their institution. The frequency results indicate a high degree of publication concentration in the Journal of Marketing Management and the European Journal of Marketing. The RIJQ picture is quite different with US journals dominating the rankings. In both cases results are analyzed in terms of possible explanatory factors and the role of the RIJQ as a measure of journal quality is critically assessed.

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References

2025Advances in Consumer Research 1997Faculty Perceptions of Marketing Journals 1980Unintelligible Management Research and Academic Prestige 2002Perceptual Differences of Marketing Journals: A Worldwide Perspective 1999In Search of Diversity: The Record of Major Marketing Journals 1987Marketing Journal Hierarchies: Faculty Perceptions, 1986-87 1988A citation analysis of selected marketing journals 2000A multi-method evaluation of journals in the decision and management sciences by US academics

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