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Segmenting the Hungarian automobile market brand using perceptual and value mapping · Study

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ArticleSegmenting the Hungarian automobile market brand using perceptual and value mapping

Gábor Rekettye2001

OA

Articlebronze2001

Segmenting the Hungarian automobile market brand using perceptual and value mapping

Gábor Rekettye · Jonathan Liu

11 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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1997New product management 2006New product management 1999Strategies for building consumer brand preference 1997Setting Value, Not Price

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Year2001

Typearticle

Published2001-02-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.jt.5740019

openalex_workW2005994494

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