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Segmenting the Hungarian automobile market brand using perceptual and value mapping
4 references·2 citing·20 second hop
Segmenting the Hungarian automobile market brand using perceptual and value mapping (2001)Segmenting the Hungarian automobile marke…New product management (2006)New product managementStrategies for building consumer brand preference (1999)Strategies for building consu…Setting Value, Not Price (1997)Setting Value, Not PriceNew product management (1997)New product managementAnalysis of Brand Effects in Data-Driven Design Based on Online Reviews (2023)Analysis of Brand Effects in …Positioning of private label brands of men’s apparel against national brands (2020)Positioning of private label …Science and Human Behavior (1953)Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Building Strong Brands (1995)Branding universities in Asian markets (2003)Innovative use of the Internet in established small firms: the impact of knowledge management and organisational learning in accessing new opportunities (2003)Prospective Students' Perceptions of University Brands: An Empirical Study (2009)Review of Psychometric theory (2nd ed.). (1979)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)The Shapley Value (1988)Collaborative, Sequential, and Isolated Decisions in Design (1997)Measuring brand power: validating a model for optimizing brand equity (1999)Using service quality data for competitive marketing decisions (2000)Driving customer equity : linking customer lifetime value to strategic marketing decisions (2001)The impact of the Internet and consumer motivation on evaluation of prices (2003)R&D/marketing communication during the fuzzy front-end (1995)The Fuzzy Front‐End of Discontinuous Innovation: Insights for Research and Management (2011)Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015)Effect of risk management strategy on NPD performance (2008)Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High‐Technology Firms (2012)
this work references cited by second hop

References

  • 1997New product management160 cited
  • 2006New product management139 cited
  • 1999Strategies for building consumer brand preference123 cited
  • 1997Setting Value, Not Price85 cited

Cited by

  • 2020Positioning of private label brands of men’s apparel against national brands6 cited
  • 2023Analysis of Brand Effects in Data-Driven Design Based on Online Reviews5 cited

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