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Driving customer equity : linking customer lifetime value to strategic marketing decisions · Study

BookDriving customer equity : linking customer lifetime value to strategic marketing decisions

Roland T. Rust2001

Book2001

Driving customer equity : linking customer lifetime value to strategic marketing decisions

Roland T. Rust · Katherine N. Lemon · Valarie A. Zeithaml

78 citations·0/0 files stored·Marketing Science Institute eBooks

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1994The Capabilities of Market-Driven Organizations 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1997Customer value: The next source for competitive advantage 1991Conventional wisdom on measurement: A structural equation perspective.2000An Examination of Selected Marketing Mix Elements and Brand Equity 1990Consumer Evaluations of Brand Extensions

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2009Is personalization of services always a good thing? Exploring the role of technology‐mediated personalization (TMP) in service relationships 2004The CRM Process: Its Measurement and Impact on Performance 2010Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants 2019Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management 2002Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

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2000Using service quality data for competitive marketing decisionsarticle · 12 shared references 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Researcharticle · 11 shared references 2006Marketing Models of Service and Relationshipsarticle · 11 shared references 2002Marketing Actions and the Value of Customer Assetsarticle · 11 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 10 shared references 2010Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinantsarticle · 9 shared references

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Year2001

Typebook

Published2001-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations78

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW1492220719

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2014Customers' relational models as determinants of customer engagement value

2017The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing

2009Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study