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Cited by

• 2016Four decades of coupon research in pricing: Evolution, development, and practice25 cited
• 2015Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion24 cited
• 2014Your mileage may vary: Managing untargeted consumers’ reactions to promotions21 cited
• 2011Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing20 cited
• 2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators15 cited
• 2015Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality15 cited
• 2012Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines4 cited
• 2017The interaction between frames and numeracy in the evaluation of price reductions3 cited