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The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website
16 references·16 citing·35 second hopsampled
The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website (2012)The Gender Marketing of Toys: An Analysis…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Content Analysis Guidebook (2017)The Content Analysis GuidebookSOCIAL COGNITIVE THEORY OF MASS COMMUNICATION (2009)SOCIAL COGNITIVE THEORY OF MA…Media Effects (2009)Media EffectsGender-linked Differences in the Toys, Television Shows, Computer Games, and Outdoor Activities of 5- to 13-year-old Children (2006)Gender-linked Differences in …“No Way My Boys Are Going to Be Like That!” (2006)“No Way My Boys Are Going to …Born to buy: the commercialized child and the new consumer culture (2005)Born to buy: the commercializ…Social Foundations of Thought and Action (2002)Social Foundations of Thought…Media Effects (2002)Media EffectsCognitive theories of early gender development. (2002)Cognitive theories of early g…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…From mouse to mermaid: the politics of film, gender, and culture (1996)From mouse to mermaid: the po…Gender Play: Girls and Boys in School. (1995)Gender Play: Girls and Boys i…Growing up with television: The cultivation perspective. (1994)Growing up with television: T…Gender Play: Girls and Boys in School. (1994)Gender Play: Girls and Boys i…Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…Distant Viewing (2023)Distant ViewingEnglish colour terms carry gender and valence biases: A corpus study using word embeddings (2021)English colour terms carry ge…Patriarchal marketing and the symbolic annihilation of women (2020)Patriarchal marketing and the…How Large Are Gender Differences in Toy Preferences? A Systematic Review and Meta-Analysis of Toy Preference Research (2020)How Large Are Gender Differen…Children’s bias in appraisals of gender-variant peers (2020)Children’s bias in appraisals…A Bioecological Theory of Sexual Harassment of Girls: Research Synthesis and Proposed Model (2020)A Bioecological Theory of Sex…Similarities and differences between genders in the usage of computer with different levels of technological complexity (2019)Similarities and differences …Role models in the media: a content analysis of preschool television programs in the U.S (2019)Role models in the media: a c…Counterstereotyping can change children’s thinking about boys’ and girls’ toy preferences (2019)Counterstereotyping can chang…Boys Just Don’t! Gender Stereotyping and Sanctioning of Counter-Stereotypical Behavior in Preschoolers (2019)Boys Just Don’t! Gender Stere…Peer Toy Play as a Gateway to Children’s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines (2018)Peer Toy Play as a Gateway to…Gender Labels on Gender-Neutral Colors: Do they Affect Children’s Color Preferences and Play Performance? (2018)Gender Labels on Gender-Neutr…Plugged In (2017)Plugged InConstructing Difference: Lego® Set Narratives Promote Stereotypic Gender Roles and Play (2017)Constructing Difference: Lego…“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate (2016)“Why Does all the Girls have …Boys Act and Girls Appear: A Content Analysis of Gender Stereotypes Associated with Characters in Children’s Popular Culture (2015)Boys Act and Girls Appear: A …Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Self-Efficacy: The Exercise of Control (1999)Social Cognitive Theory: An Agentic Perspective (1999)Social Cognitive Theory: An Agentic Perspective (2001)Health Promotion by Social Cognitive Means (2004)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social Learning Theory. (1978)The Social Identity Theory of Intergroup Behavior (2004)Finding "Meaning" in Psychology: A Lay Theories Approach to Self-Regulation, Social Perception, and Social Development. (2006)Developmental Intergroup Theory (2007)Math–Gender Stereotypes in Elementary School Children (2011)On the malleability of automatic attitudes: Combating automatic prejudice with images of admired and disliked individuals. (2001)Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity (2007)Theory and measurement of generalized problematic Internet use: A two-step approach (2010)Qualitative Content Analysis (2008)The qualitative content analysis process (2008)How to plan and perform a qualitative study using content analysis (2016)Uses and Gratifications Theory in the 21st Century (2000)An Integrated Approach to Communication Theory and Research (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Environmental factors associated with adults' participation in physical activity A review (2002)Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Consuming Images: How Television Commercials that Elicit Stereotype Threat Can Restrain Women Academically and Professionally (2002)Short-term and Long-term Effects of Violent Media on Aggression in Children and Adults (2006)Growing Up with Television: Cultivation Processes (2009)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Cultural Capital, Gender, and School Success: The Role of Habitus (2002)Research with Children (2002)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Social Psychology of Identities (2000)Gender Development (2007)Men, Masculinity, and Manhood Acts (2009)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2002Social Foundations of Thought and Action9,908 cited
  • 2017The Content Analysis Guidebook9,228 cited
  • 2001Social Cognitive Theory of Mass Communication3,774 cited
  • 1991Mass Media Research: An Introduction2,595 cited
  • 2009Media Effects1,668 cited
  • 1995Gender Play: Girls and Boys in School.1,637 cited
  • 1994Gender Play: Girls and Boys in School.1,195 cited
  • 1994Growing up with television: The cultivation perspective.782 cited
  • 2002Cognitive theories of early gender development.719 cited
  • 2005Born to buy: the commercialized child and the new consumer culture670 cited
  • 2002Media Effects448 cited
  • 2006“No Way My Boys Are Going to Be Like That!”446 cited
  • 2009SOCIAL COGNITIVE THEORY OF MASS COMMUNICATION358 cited
  • 1996From mouse to mermaid: the politics of film, gender, and culture356 cited
  • 2006Gender-linked Differences in the Toys, Television Shows, Computer Games, and Outdoor Activities of 5- to 13-year-old Children304 cited

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Cited by

  • 2017Plugged In207 cited
  • 2020How Large Are Gender Differences in Toy Preferences? A Systematic Review and Meta-Analysis of Toy Preference Research133 cited
  • 2019Similarities and differences between genders in the usage of computer with different levels of technological complexity99 cited
  • 2015Boys Act and Girls Appear: A Content Analysis of Gender Stereotypes Associated with Characters in Children’s Popular Culture90 cited
  • 2018Peer Toy Play as a Gateway to Children’s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines88 cited
  • 2016“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate67 cited
  • 2019Boys Just Don’t! Gender Stereotyping and Sanctioning of Counter-Stereotypical Behavior in Preschoolers58 cited
  • 2017Constructing Difference: Lego® Set Narratives Promote Stereotypic Gender Roles and Play50 cited
  • 2020Patriarchal marketing and the symbolic annihilation of women48 cited
  • 2018Gender Labels on Gender-Neutral Colors: Do they Affect Children’s Color Preferences and Play Performance?48 cited
  • 2020A Bioecological Theory of Sexual Harassment of Girls: Research Synthesis and Proposed Model45 cited
  • 2019Role models in the media: a content analysis of preschool television programs in the U.S35 cited
  • 2021English colour terms carry gender and valence biases: A corpus study using word embeddings35 cited
  • 2023Distant Viewing33 cited
  • 2019Counterstereotyping can change children’s thinking about boys’ and girls’ toy preferences31 cited
  • 2020Children’s bias in appraisals of gender-variant peers28 cited