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The impact of perceived risk and moral philosophy type on ethical decision making in business organizations

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References

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1986A General Theory of Marketing Ethics2,607 cited
1960Consumer Behavior as Risk Taking1,879 cited
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1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
1972The Components of Perceived Risk1,253 cited
1978The Use of Vignettes in Survey Research1,209 cited
1985Design and Analysis of Experiments1,208 cited
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1976An Investigation of Perceived Risk at the Brand Level736 cited
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1987Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application575 cited
1949Fundamental Principles of the Metaphysic of Morals470 cited
1984Linking Management Behavior to Ethical Philosophy--An Empirical Investigation.424 cited
1974

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Utilitarianism, For and Against

393 cited

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