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Switching Radio Stations While Driving: Magnitude, Motivation, and Measurement Issues

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2020A New Benchmark for Mechanical Avoidance of Radio Advertising13 cited
2004Estimating Relative Audience Loyalty Among Radio Stations Using Standard Arbitron Ratings11 cited
2008Maximizing the power of entertainment. The audience commodity in contemporary radio9 cited
2014De la audiencia convencional a la audiencia social. Una nueva perspectiva en torno a las comunidades de los programas de radio en España9 cited

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