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Building a Brand in the Context of Sustainable Development
6 references·0 citing·26 second hop
Building a Brand in the Context of Sustainable Development (2015)Building a Brand in the Context of Sustai…Marketing and Sustainability (2023)Marketing and SustainabilityThe New Rules of Green Marketing. Strategies, Tools, and Inspiration for Sustainable Branding (2012)The New Rules of Green Market…Marketing and Sustainability (2012)Marketing and SustainabilityThe new rules of green marketing: strategies, tools, and inspiration for sustainable branding (2011)The new rules of green market…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…The Green Consumer (1989)The Green ConsumerCommunicating Environmental Information: Are Marketing Claims on Packaging Misleading? (1998)Trappings versus substance in the greening of marketing planning (1999)Golden goose or wild goose? The hunt for the green consumer (2001)Analysing influencing factors of corporate environmental information collection, management and communication (2009)Offering branded remanufactured/recycled products: at what price? (2014)Green consumers and their identities: how identities change the motivation for green consumption (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage (2007)The Green Marketing Manifesto (2007)The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too (2013)Globalization and Academic Research: The Case of Sustainability Marketing (2014)Consumer Behavior and Practices towards Green Marketing of Food Enterprises (2022)Green marketing in Europe and the United States: An evolving business and society interface (1995)Belief formation in ethical consumer groups: an exploratory study (1999)Ethics in consumer choice: a multivariate modelling approach (2003)The creative imperative: The role of creativity, creative problem solving and insight as key drivers for sustainability (2016)Developing a framework to identify barriers of Green technology adoption for enterprises (2018)Marketing sustainability through sport: testing the sport sustainability campaign evaluation model (2019)Tweetjacked: The Impact of Social Media on Corporate Greenwash (2013)Managing new and remanufactured products to mitigate environmental damage under emissions regulation (2015)Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations (2022)
this work references cited by second hop

References

  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2011The new rules of green marketing: strategies, tools, and inspiration for sustainable branding347 cited
  • 1989The Green Consumer116 cited
  • 2012The New Rules of Green Marketing. Strategies, Tools, and Inspiration for Sustainable Branding115 cited
  • 2023Marketing and Sustainability80 cited
  • 2012Marketing and Sustainability26 cited

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