Benetton – Global Logistics in Action

Peter Dapiran

96 citations0/0 files storedInternational Journal of Physical Distribution & Logistics Management

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Logistics and Transportation Systems Supply Chain and Inventory Management Quality and Supply Management

Abstract

Explores the development and operations of Benetton, an Italian‐based fashion designer and manufacturer. In order to maintain its fast response time – a necessity to stay a leader in the highly transient world of international fashion – Benetton has developed unique relationships and operational processes, and employs state‐of‐the‐art technology. It still manages, however, to keep logistics costs contained.

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