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In search of relevance

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References

2001Bridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research877 cited
2001Re‐imagining Relevance: A Response to Starkey and Madan171 cited
2002Managerial relevance in academic research: an exploratory study86 cited
2002Commentary59 cited

Cited by

2006Representing markets: The shaping of fashion trends by French and Italian fabric companies162 cited
2020Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism140 cited
2021The “research world café” as method of scientific enquiry: Combining rigor with relevance and speed134 cited
2010Audience Engagement and its Effects on Product Placement Recognition60 cited
2010Consortium benchmarking: Collaborative academic–practitioner case study research51 cited
2006Narrowing the skills gap for marketers of the future43 cited
2008Exploring metaphor as an alternative marketing language40 cited
2016Marketing in a time of toxic leadership37 cited
2014The Intellectual Link Between Management Research and Popularization Media: A Bibliometric Analysis of theHarvard Business Review36 cited
2019Value proposition of business schools: More than meets the eye35 cited

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2014Improving relevance in B2B research: analysis and recommendations35 cited

2010The student practitioner34 cited

2011Marketing theory and critical phenomenology34 cited

2008Perceptions of product placement practice across Australian and US practitioners25 cited

2020Business-to-business marketing research: Assessing readability and discussing relevance to practitioners24 cited

2021Branding’s academic–practitioner gap: managers’ views21 cited