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Brand names on packaging and their impact on purchase preference
16 references·5 citing·41 second hop
Brand names on packaging and their impact on purchase preference (2011)Brand names on packaging and their impact…Advances in Consumer Research (2025)Advances in Consumer ResearchCorporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance (2005)Corporate Associations and Co…Packaging and purchase decisions (2004)Packaging and purchase decisi…Does country of origin matter for low‐involvement products? (2004)Does country of origin matter…Recall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…The Ownership Effect in Consumer Responses to Brand Line Stretches (1999)The Ownership Effect in Consu…Symbolic and functional positioning of brands (1998)Symbolic and functional posit…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Designing Research for Application (1981)Designing Research for Applic…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …A critical review of consumer responsibility in promoting sustainable cocoa production (2024)A critical review of consumer…Slogans, brands and purchase behaviour of students (2020)Slogans, brands and purchase …Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone (2015)Does the Brand Name Matter to…Managing brand portfolios: audit of leading grocery supplier brands 2004 to 2012 (2014)Managing brand portfolios: au…An Analysis of the Effect of Product Packaging on Consumers' Buying Choice in Calabar Municipality, Cross River State, Nigeria (2012)An Analysis of the Effect of …Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Features of similarity. (1977)Self-Concept in Consumer Behavior: A Critical Review (1982)The Effects of Sequential Introduction of Brand Extensions (1992)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Building Strong Brands (1995)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Corporate Stakeholders and Corporate Finance (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)What We Know and Don’t Know About Corporate Social Responsibility (2012)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Communication and Control Processes in the Delivery of Service Quality (1988)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1981Designing Research for Application1,805 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2005Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance744 cited
  • 1998Symbolic and functional positioning of brands661 cited
  • 2004Packaging and purchase decisions563 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 1999The Ownership Effect in Consumer Responses to Brand Line Stretches

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436 cited
  • 2004Does country of origin matter for low‐involvement products?399 cited
  • Cited by

    • 2020Slogans, brands and purchase behaviour of students18 cited
    • 2014Managing brand portfolios: audit of leading grocery supplier brands 2004 to 201217 cited
    • 2015Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone12 cited
    • 2012An Analysis of the Effect of Product Packaging on Consumers' Buying Choice in Calabar Municipality, Cross River State, Nigeria11 cited
    • 2024A critical review of consumer responsibility in promoting sustainable cocoa production9 cited