The Janus effect? Imported television entertainment programming in developing countries

Douglas A. Boyd

14 citations0/0 files storedCritical Studies in Mass Communication

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Media Studies and Communication Media and Digital Communication Asian Culture and Media Studies

Abstract

This essay explores the reasons for the importation of western entertainment television programs into developing countries and some consequences of this well‐established practice. Questions are raised regarding the accuracy of perceptions about the United States generated by the television programs broadcast, as well as the extent to which this entertainment content affects viewers' perceptions of their own homeland. The role of the new technologies as delivery modes in developing countries is also considered as a topic for continued research.

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2011The Christian Science Monitor 1970Mass Communications and American Empire.1971Mass communications and American empire 1978The Media are American.1977Broadcasting in the Third World 1980The Geopolitics of Information: How Western Culture Dominates the World 1979National sovereignty and international communication 1981The coming information age

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1989Cultural Identity and Modes of Communication

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