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ArticleAssessing long-term brand potential

Kevin Lane Keller2009

Article2009

Assessing long-term brand potential

Kevin Lane Keller · Donald R. Lehmann

90 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 1991Managing Brand Equity 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2006Brands and Branding: Research Findings and Future Priorities 1996‘Building Strong Brands’1992The Effects of Sequential Introduction of Brand Extensions

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2017Brand strategies in social media in hospitality and tourism 2019The effect of consumer-generated media stimuli on emotions and consumer brand engagement 2016Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources, Value for Money, and Value in Use 2014Design benefits, emotional responses, and brand engagement 2014Market and brand-oriented schools of positioning 2020Upper echelons research in marketing

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Details

Year2009

Typearticle

Published2009-09-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations90

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2009.11

openalex_workW2007155789

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