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MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

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References

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1980Preschoolers' retention of televised events: Is a picture worth a thousand words?99 cited
2012

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Reading and Understanding

95 cited

Cited by

2008Explaining the Relationship between Internet Use and Interpersonal Trust: Taking into Account Motivation and Information Overload139 cited
2007When Available Resources Become Negative Resources127 cited
1991Mild Auditory-Visual Dissonance in Television News May Exceed Viewer Attentional Capacity121 cited
1994Individual and Contextual Variations in Political Candidate Appraisal107 cited
1994Multiple Resource Theory I105 cited
1993Learning from video: Factors influencing learners' preconceptions and invested mental effort104 cited
1987Attentional Inertia Reduces Distractibility during Young Children's TV Viewing90 cited
1990Audio-video correspondence and its role in attention and memory87 cited
2002Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity61 cited
2000Recall of Television Commercials as a Function of Viewing Context: The Impact of Program-Commercial Congruity on Commercial Messages40 cited
2004The Effects of Sentence‐Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads39 cited
2002Children's memory for television advertising: effects of programme–advertisement congruency38 cited
1994Effects of ambiguity and complexity on consumer response to music video commercials34 cited
2003Selective exposure to television programmes and advertising effectiveness31 cited
1990The Influence of Viewing Context on Commercial Effectiveness: A Selection-Processing Model31 cited
1987Attention to Local and Global Complexity in Television Messages29 cited