Article2003

When a Celebrity Contracts a Disease: The Example of Earvin "Magic" Johnson's Announcement That He Was HIV Positive

Mary K. Casey · Mike R. Allen · Tara M. Emmers‐Sommer · Erin Sahlstein Parcell · Dan H. DeGooyer · ALAINA M. WINTERS +2 more

76 citations0/0 files storedJournal of Health Communication

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Media Influence and Health HIV/AIDS Research and Interventions Risk Perception and Management

Abstract

This meta-analysis summarizes the available data concerning the impact that the public announcement that Earvin "Magic" Johnson, a National Basketball Association All-Star, had tested positive for HIV. The results demonstrate that the announcement increased the level of accurate knowledge in persons, the number of persons getting tested for HIV, and the desire to obtain more information about HIV and AIDS. For adults the impact of the announcement was to increase the perception of vulnerability while for children/adolescents the announcement diminished the perception of risk.

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References

2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process 1996Identification as a mediator of celebrity effects 1994The Utility of Exemplars in Persuasive Communications 1994The Temporal Effects of Story and Statistical Evidence on Belief Change 1995Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors 1999Integrating Application of Media Effects, Persuasion, and Behavior Change Theories to Communication Campaigns: A Stages-of-Change Framework

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