Building-Up versus Paring-Down: Consumer Responses to Recommendations When CustomizingBrent Lynn Selby Coker, Anish Nagpal2013-01-29articleJournal of Retailing20 citationsclosedNo readable copy stored yet — this record is metadata only.Product Development and CustomizationConsumer Behavior and Marketing InfluenceConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 20 citations exist upstream.References1979Prospect Theory: An Analysis of Decision under Risk1988Prospect theory: An analysis of decision under risk1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models1991Loss Aversion in Riskless Choice: A Reference-Dependent Model1985Mental Accounting and Consumer Choice1996The American Customer Satisfaction Index: Nature, Purpose, and Findings2008Mental Accounting and Consumer Choice1990Experimental Tests of the Endowment Effect and the Coase TheoremCited by2018Shape‐ and Trait‐Congruency: Using Appearance‐based Cues as a Basis for Product Recommendations2020Wish list thinking: The quasi‐endowment effect's impact on online wish lists outcomes