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An ecological definition of ambient communication: A discursive conceptualization
16 references·3 citing·39 second hop
An ecological definition of ambient communication: A discursive conceptualization (2014)An ecological definition of ambient commu…The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint (2012)The Grounded Theory Approach …Brand emotional connection and loyalty (2012)Brand emotional connection an…The consumer psychology of brands (2011)The consumer psychology of br…Street Art, Sweet Art? Reclaiming the “Public” in Public Place (2010)Street Art, Sweet Art? Reclai…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Working consumers: the next step in marketing theory? (2009)Working consumers: the next s…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)THE MEDIUM AS A CONTEXTUAL CU…Qualitative Research Practice (2004)Qualitative Research PracticeWhat is Creative to Whom and Why? Perceptions in advertising agencies (2003)What is Creative to Whom and …Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Discursive psychology (2001)Discursive psychologyExperiential Marketing (1999)Experiential MarketingHow Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Marshall McLuhan:Understanding Media-The extensions of man, New York:McGraw-Hill, 1964 (1967)Marshall McLuhan:Understandin…Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies (2018)Drifting between Counting Ato…Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması (2018)Bir Gerilla Pazarlama Uygulam…Consumer Responses to Creative Media Advertising: A Literature Review (2016)Consumer Responses to Creativ…The Social Construction of Reality (1967)Studies in Ethnomethodology. (1968)Outline of a Theory of Practice. (1980)User Acceptance of Hedonic Information Systems1 (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Engagement (2011)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)The experience economy: work is theatre & every business a stage (1999)Consumer Culture and Postmodernism (2007)Introducing COBRAs (2011)Theory of value co-creation: a systematic literature review (2014)What is co-creation? An interactional creation framework and its implications for value creation (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Group and Interpersonal Effects in International Computer-Mediated Collaboration (1997)Convergence and divergence in consumer behavior: implications for international retailing (2002)From public sphere to public screen: democracy, activism, and the "violence" of Seattle (2002)Qualitative interviews in psychology: problems and possibilities (2005)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Situating and Constructing Diversity in Semi-Structured Interviews (2015)Discourse Analysis as Theory and Method (2002)Interpretative Phenomenological Analysis: Theory, Method and Research (2010)Reflecting on reflexive thematic analysis (2019)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)
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References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Discursive psychology3,307 cited
  • 1999Experiential Marketing2,989 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2004Qualitative Research Practice1,063 cited
  • 2009Working consumers: the next step in marketing theory?749 cited
  • 1967Marshall McLuhan:Understanding Media-The extensions of man, New York:McGraw-Hill, 1964690 cited
  • 2011The consumer psychology of brands544 cited
  • 2012Brand emotional connection and loyalty289 cited
  • 2012The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint241 cited
  • 2010Street Art, Sweet Art? Reclaiming the “Public” in Public Place240 cited
  • 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

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236 cited
  • 2003What is Creative to Whom and Why? Perceptions in advertising agencies197 cited
  • Cited by

    • 2018Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies9 cited
    • 2018Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması9 cited
    • 2016Consumer Responses to Creative Media Advertising: A Literature Review8 cited