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Why customers won't relate: Obstacles to relationship marketing engagement · Study

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ArticleWhy customers won't relate: Obstacles to relationship marketing engagement

Christy Ashley2010

Article2010

Why customers won't relate: Obstacles to relationship marketing engagement

Christy Ashley · Naveen Donthu · Katherine N. Lemon

180 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1990PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.1965Inequity In Social Exchange 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden

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2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness 2022How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective 2011Empirical Studies on Online Information Privacy Concerns: Literature Review and an Integrative Framework 2019Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure

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Year2010

Typearticle

Published2010-08-20

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations180

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2010.07.006

openalex_workW2007658434

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