SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

On the impact of advertising initiatives in supply chains · Study

ArticleShelves

ArticleOn the impact of advertising initiatives in supply chains

Wenqing Zhang2013

Article2013

On the impact of advertising initiatives in supply chains

Wenqing Zhang · Shanling Li · Dan Zhang · Wenhua Hou

25 citations·0/0 files stored·European Journal of Operational Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 25 citations exist upstream.

References

1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 2005Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations 1986Price and Advertising Signals of Product Quality 2001Selling to the Newsvendor: An Analysis of Price-Only Contracts 1991Price Competition in a Channel Structure with a Common Retailer 2002Supply Chain Coordination Under Channel Rebates with Sales Effort Effects 2002Social responsibility and supply chain relationships 1997Vertical Strategic Interaction: Implications for Channel Pricing Strategy

Cited by

2017Advertising games on national brand and store brand in a dual-channel supply chain

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2013Periodicity of pricing and marketing efforts in a distribution channelarticle · 7 shared references 2014A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chainarticle · 6 shared references 2007How a dominant retailer might design a purchase contract for a newsvendor-type product with price-sensitive demandarticle · 5 shared references 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approacharticle · 5 shared references 2011Coordinating the ordering and advertising policies for a single-period commodity in a two-level supply chainarticle · 5 shared references 2017Impact of power structure on supply chain performance and consumer surplusarticle · 5 shared references

Details

Year2013

Typearticle

Published2013-11-14

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations25

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1016/j.ejor.2013.10.069

openalex_workW2007673844

Links

Imported from OpenAlex (CC0) — nothing here is generated.