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On the impact of advertising initiatives in supply chains
16 references·1 citing·41 second hop
On the impact of advertising initiatives in supply chains (2013)On the impact of advertising initiatives …Can the Food Industry Play a Constructive Role in the Obesity Epidemic? (2008)Can the Food Industry Play a …A game theory approach in seller–buyer supply chain (2008)A game theory approach in sel…Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Supply Chain Coordination wit…Supply Chain Coordination Under Channel Rebates with Sales Effort Effects (2002)Supply Chain Coordination Und…Social responsibility and supply chain relationships (2002)Social responsibility and sup…Managing Socially-Responsible Buying: (2002)Managing Socially-Responsible…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Selling to the Newsvendor: An Analysis of Price-Only Contracts (2001)Selling to the Newsvendor: An…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…The kids market: myths and realities (2000)The kids market: myths and re…Vertical Strategic Interaction: Implications for Channel Pricing Strategy (1997)Vertical Strategic Interactio…Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The pyramid of corporate soci…Price Competition in a Channel Structure with a Common Retailer (1991)Price Competition in a Channe…On Credible Delegation by Oligopolists: A Discussion of Distribution Channel Management (1989)On Credible Delegation by Oli…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Advertising games on national brand and store brand in a dual-channel supply chain (2017)Advertising games on national…Managing Channel Profits (1983)Multimarket Oligopoly: Strategic Substitutes and Complements (1985)Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer (2001)A comparative analysis of greening policies across supply chain structures (2011)Channel leadership, performance and coordination in closed loop supply chains (2013)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Social Responsibility (1999)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Social Responsibility of Business Is to Increase Its Profits (2007)Information and Consumer Behavior (1970)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)Purchasing and supply management sustainability: Drivers and barriers (2012)Green procurement and green supplier development: antecedents and effects on supplier performance (2013)Social sustainability in developing country suppliers (2014)Optimal Pricing and Return Policies for Perishable Commodities (1985)Quantitative Models for Supply Chain Management (1999)Contracting to Assure Supply: How to Share Demand Forecasts in a Supply Chain (2001)Perspectives in supply chain risk management (2006)Pricing and the Newsvendor Problem: A Review with Extensions (1999)Supply Chain Coordination with Contracts (2003)Exploring the Implications of the Internet for Consumer Marketing (1997)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)The effect of supply chain glitches on shareholder wealth (2003)Association Between Supply Chain Glitches and Operating Performance (2005)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research (2003)`Creative' visual methods in media research: possibilities, problems and proposals (2009)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)
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References

  • 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders9,028 cited
  • 2005Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations2,476 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2001Selling to the Newsvendor: An Analysis of Price-Only Contracts1,059 cited
  • 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
  • 2002Supply Chain Coordination Under Channel Rebates with Sales Effort Effects860 cited
  • 2002Social responsibility and supply chain relationships463 cited
  • 1997Vertical Strategic Interaction: Implications for Channel Pricing Strategy358 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2000The kids market: myths and realities260 cited
  • 2008A game theory approach in seller–buyer supply chain257 cited
  • 2002Managing Socially-Responsible Buying:257 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2008Can the Food Industry Play a Constructive Role in the Obesity Epidemic?222 cited
  • 1989On Credible Delegation by Oligopolists: A Discussion of Distribution Channel Management

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207 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
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    • 2017Advertising games on national brand and store brand in a dual-channel supply chain21 cited