Article2014

Critical points of CSR ‐related stakeholder dialogue in practice

76 citations0/0 files storedBusiness Ethics A European Review

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Corporate Social Responsibility Reporting Public Relations and Crisis Communication Corporate Social Responsibility and Sustainability

Abstract

This paper examines the roles of dialogue in the process of communication with stakeholders. The conceptual frameworks of corporate social responsibility (CSR) and stakeholder relationships frequently present the initiation of a dialogue with stakeholders as a way for an organization to respond to criticisms of its social and environmental policies and actions. The paper discusses dialogue in the stakeholder and CSR literature. This is followed by the analysis of in‐depth semi‐structured interviews in the empirical section. Theoretical discussion and empirical examples demonstrate that the role of stakeholder dialogue in implementing CSR strategy is crucial in many ways. The case examples taken from the interviews with the heads of two large companies and two non‐governmental organizations illustrate the practical difficulties that may be encountered in applying the principle and practice of dialogue to the implementation of CSR programs in the real world.

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References

1985Economic Action and Social Structure: The Problem of Embeddedness 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies 2002Toward a dialogic theory of public relations 2004Increased stakeholder dialogue and the internet: towards greater corporate accountability or reinforcing capitalist hegemony?1993Taking flight: Dialogue, collective thinking, and organizational learning 2008Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and Practice 2003The Manufacture of Corporate Social Responsibility: Constructing Corporate Sensibility 2008Corporate Social Responsibility (CSR): Models and Theories in Stakeholder Dialogue

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2017Corporate Social Responsibility Drivers and Barriers According to Managers’ Perception; Evidence from Spanish Firms 2018Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT)2017Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication 2017Stakeholder Engagement: Practicing the Ideas of Stakeholder Theory

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