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Performing market segmentation: a performative perspective
16 references·15 citing·41 second hop
Performing market segmentation: a performative perspective (2014)Performing market segmentation: a perform…Critical realism in case study research (2009)Critical realism in case stud…Do economists make markets?: on the performativity of economics (2007)Do economists make markets?: …An Engine, Not a Camera (2006)An Engine, Not a CameraConstructing a Market, Performing Theory: The Historical Sociology of a Financial Derivatives Exchange (2003)Constructing a Market, Perfor…Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context (2002)Exploring the Phenomenon of C…Market Segmentation (2000)Market SegmentationUsing Qualitative Methods in Organizational Research (1998)Using Qualitative Methods in …Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Manifesto for a Relational Sociology (1997)Manifesto for a Relational So…Power, Action and Belief. A New Sociology of Knowledge? (1986)Power, Action and Belief. A N…Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…The Powers of Association (1984)The Powers of AssociationCase and Situation Analysis (1983)Case and Situation AnalysisIssues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…How To Do Things With Words (1975)How To Do Things With WordsProduct Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing (2023)Is segmentation a theory? 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References

  • 1975How To Do Things With Words21,513 cited
  • 1997Manifesto for a Relational Sociology3,825 cited
  • 1986Power, Action and Belief. A New Sociology of Knowledge?3,524 cited
  • 2007Do economists make markets?: on the performativity of economics2,072 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2006An Engine, Not a Camera1,765 cited
  • 1984The Powers of Association1,576 cited
  • 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
  • 2003Constructing a Market, Performing Theory: The Historical Sociology of a Financial Derivatives Exchange1,463 cited
  • 2009Critical realism in case study research1,234 cited
  • 1998Using Qualitative Methods in Organizational Research1,125 cited
  • 1983Case and Situation Analysis1,013 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 2002Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context802 cited
  • 2000

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Market Segmentation
780 cited

Cited by

  • 2020Market mash ups: The process of combinatorial market innovation66 cited
  • 2019Strategy Implementation as Performative Practice: Reshaping Organization into Alignment with Strategy39 cited
  • 2021Antecedents of customer loyalty and performance improvement: Evidence from Pakistan's telecommunications sector37 cited
  • 2022Marketing-as-practice: A framework and research agenda for value-creating marketing activity32 cited
  • 2017Performing a strategy's world: How redesigning customers made relationship banking possible31 cited
  • 2021Structural topic modelling segmentation: a segmentation method combining latent content and customer context30 cited
  • 2020Feral segmentation: How cultural intermediaries perform market segmentation in the wild27 cited
  • 2020QFD-Based Product Design for Multisegment Markets: A Fuzzy Chance-Constrained Programming Approach23 cited
  • 2018The construction of marketing measures21 cited
  • 2022Implementation of new segments in small- and medium-sized enterprises (SMEs)19 cited
  • 2023Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing17 cited
  • 2019What is an advert? A sociological perspective on marketing media15 cited
  • 2021Telling the tale: applying a strategic brand storytelling process for STP planning14 cited
  • 2022Customer-Dominant Logic zur Gestaltung von Smart Services – Philosophie, Konzept und Umsetzung14 cited
  • 2021Niche Sport Sponsorship: Providing the Target Market Sponsors Want?12 cited