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Do Coupon Expiration Dates Affect Consumer Behavior? · Study

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ArticleDo Coupon Expiration Dates Affect Consumer Behavior?

J. Jeffrey Inman1994

Article1994

Do Coupon Expiration Dates Affect Consumer Behavior?

J. Jeffrey Inman · Leigh M. McAlister

119 citations·0/0 files stored·Journal of Marketing Research

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Retail Behavior Studies

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References

1979Prospect Theory: An Analysis of Decision under Risk 1982Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty 1982Regret in Decision Making under Uncertainty 1977Prospect Theory. An Analysis of Decision Making Under Risk 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions 1984A Price Discrimination Theory of Coupons 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior 1990A Market Response Model for Coupon Promotions

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2000Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers 2013Factors influencing the effectiveness of online group buying in the restaurant industry 2012Deal or no deal?2008Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation 2001Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis 2008

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Details

Year1994

Typearticle

Published1994-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations119

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2307/3152229

openalex_workW2008319608

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Do Shoppers Like Electronic Coupons?

1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

2003The Promotion Affect Scale: Defining the Affective Dimensions of Promotion