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Do Coupon Expiration Dates Affect Consumer Behavior?

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References

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2008Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation88 cited
2001Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis87 cited
2008Do Shoppers Like Electronic Coupons?

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87 cited

1999Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions86 cited

2003The Promotion Affect Scale: Defining the Affective Dimensions of Promotion79 cited

2012Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability61 cited

2017The familiar versus the unfamiliar: Familiarity bias amongst individual investors55 cited

2004Reserves, Regret, and Rejoicing in Open English Auctions51 cited

2013To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts48 cited

2006How Time Restrictions Work: the Roles of Urgency, Anticipated Regret, and Deal Evaluations47 cited

2016Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity47 cited

2011What Makes Groupon Promotions Profitable for Businesses?43 cited

2023“Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase42 cited