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Consumer attitudes towards mobile marketing in the smart phone era · Study

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ArticleConsumer attitudes towards mobile marketing in the smart phone era

Jeff McCarthy2013

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Articlegreen2013

Consumer attitudes towards mobile marketing in the smart phone era

Jeff McCarthy · Jennifer Rowley

224 citations·0/0 files stored·International Journal of Information Management

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Digital Marketing and Social Media Marketing and Advertising Strategies QR Code Applications and Technologies

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References

2022Business Research Methods 2011Business Research Methods 2016Research methods for the behavioral sciences 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study 2003Building customer trust in mobile commerce 2002Permission-based mobile advertising 2003A proposed model of e-trust for electronic banking 2003Marketing Research Within a Changing Information Environment

Cited by

2018Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor 2020Customer engagement, customer equity and repurchase intention in mobile apps 2021Tracking technology diffusion in-store: a fashion retail perspective 2019Mobile payment services as a facilitator of value co-creation: A conceptual framework 2016Strengthening institutional-based trust for sustainable consumption: Lessons for smart disclosure 2018

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Year2013

Typearticle

Published2013-07-27

VenueInternational Journal of Information Management

ISSN-L0268-4012

Languageen

Citations224

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijinfomgt.2013.06.004

openalex_workW2054627713

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