Building customer trust in mobile commerce

Keng Leng Siau · Zixing Shen

638 citations0/0 files storedCommunications of the ACM

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.

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2006Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations 2008Trust and risk in e-government adoption 2008Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture 2011An empirical examination of initial trust in mobile banking 2005A review for mobile commerce research and applications 2018Differences in perceptions about food delivery apps between single-person and multi-person households 2018Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology 2010Increasing trust in mobile commerce through design aesthetics

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