Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer attitudes towards mobile marketing in the smart phone era

16 references·16 citing·38 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2022Business Research Methods10,949 cited
2011Business Research Methods2,940 cited
2016Research methods for the behavioral sciences1,110 cited
2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
2003Building customer trust in mobile commerce638 cited
2002Permission-based mobile advertising595 cited
2003A proposed model of e-trust for electronic banking583 cited
2003Marketing Research Within a Changing Information Environment570 cited
1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
2002U-Commerce: Expanding the Universe of Marketing445 cited
2002From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media441 cited
1993Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework441 cited
2008Understanding the acceptance of mobile SMS advertising among young Chinese consumers359 cited
2006The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China349 cited
2004Playing the collaboration game right—balancing trust and contracting317 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2021Research Methods For The Behavioural Sciences300 cited

Cited by

2018Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor214 cited
2020Customer engagement, customer equity and repurchase intention in mobile apps184 cited
2019The efficiency of mobile media richness across different stages of online consumer behavior127 cited
2015Improving Mobile Commerce Adoption Using a New Hybrid Fuzzy MADM Model39 cited
2021Tracking technology diffusion in-store: a fashion retail perspective33 cited
2016Strengthening institutional-based trust for sustainable consumption: Lessons for smart disclosure32 cited
2019Mobile payment services as a facilitator of value co-creation: A conceptual framework32 cited
2018Impact of smartphone brand experience on brand equity31 cited
2019Applying Technology Acceptance Model to Investigate the Use of Smartphone Advertising in Malaysia20 cited
2019Digital labelling in the retail environment: a domain-specific innovativeness perspective18 cited
2022Modelling services continuance intention: evidence from apps stores18 cited
2019A Customer Loyalty Model for E-Commerce Recommendation Systems18 cited
2017The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture17 cited
2023Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking13 cited
2025Examining intention to use crowd logistics: A synergy of unified theory of acceptance and use of technology and social exchange theory12 cited
2024QR code payment in Thailand 4.0 era: expand the understanding of perceived susceptibility to COVID-19 in the TAM theory11 cited