HOW LEGACY FIRMS CAN INTRODUCE RADICAL AND DISRUPTIVE INNOVATIONS: THEORETICAL AND EMPIRICAL ANALYSES.

Vijay Govindarajan · Praveen K. Kopalle

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Innovation and Knowledge Management Business Strategies and Innovation Firm Innovation and Growth

Abstract

The article discusses research pertaining to how legacy firms can introduce both radical and disruptive innovations. The technological opportunism of strategic business units has a positive impact on the radicalness dimension of innovations. A strategic business unit's willingness to cannibalize exhibits a positive, significant effect on the disruptiveness dimension, but not on the radicalness dimension. A firm's mainstream customer orientation has a significant, positive impact on the radicalness dimension, but a significant, negative impact on the disruptive dimension.

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