E-Public Relations: Impact and Efficiency. A Case Study

Amalia Petrovici

45 citations0/0 files storedProcedia - Social and Behavioral Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

Online public relations may constitute a unique way of promoting an organization, its products or services, enhancing visibility in the virtual environment. In the era of Web 2.0, public relations has evolved into “PR 2.0” and “monologue has chanced to dialogue, bringing a new era of Public Relations”. The purpose of this research is twofold: first of all, a presentation of the concept of online public relations, which may seize their defining dimensions and applicative nature, respectively identification, in the next stage, of their impact and efficiency upon the public, based on a case study of online campaigns. We believe that public relations may prove their efficiency to the extent in which they succeed in optimizing their communication with the public, facilitating two-way communication. Dialogic communication created by the strategic use of online public relations is one way for practitioners to build relationships with publics. E-PR has great potential as a communication tool because “public relations is and always will be about human relationships”.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 45 citations exist upstream.

References

2008Here comes everybody: the power of organizing without organizations 2018MANAGING PUBLIC RELATIONS 1998Building dialogic relationships through the world wide web 2023Managing Public Relations 2001How activist organizations are using the Internet to build relationships 2001Handbook of public relations 2009Putting the public back in public relations: how social media is reinventing the aging business of PR 2010Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

Cited by

2019Potentials of Internet of Things for effective public relations activities: Are professionals ready?2024Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development)2021Penggunaan media sosial dalam membangun reputasi anggota legislatif di Jawa Barat

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.