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• 2003The Effect of Web Characteristics on Relationship Building181 cited
• 2017What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships144 cited
• 2014An overview of new media research in public relations journals from 1981 to 201492 cited
• 2006Measurement of Organization–Public Relationships: Validation of Measurement Using a Manufacturer–Retailer Relationship90 cited
• 2017Measuring Credibility Perceptions in CSR Communication: A Scale Development to Test Readers’ Perceived Credibility of CSR Reports84 cited
• 2015How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use82 cited
• 2004Organisation‐public relationships: Measurement validation in a university setting82 cited
• 2010Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports73 cited
• 2017Authentic enterprise, organization-employee relationship, and employee-generated managerial assets72 cited
• 2006Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships62 cited
• 2011The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics' Perceptions of Crisis and Attitudes Toward the Organization61 cited
• 2020Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice