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Own brands in food retailing across Europe · Study

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ArticleOwn brands in food retailing across Europe

Harri Laaksonen1994

Article1994

Own brands in food retailing across Europe

Harri Laaksonen · Jonathan Reynolds

164 citations·0/0 files stored·Journal of Brand Management

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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2007Corporate social responsibility and the positioning of grocery brands 2002Corporate Branding, Retailing, and Retail Internationalization 2000Retailing at century end: some challenges for management and research 2001Loyalty to grocery stores in the Spanish market of the 1990s 2010From the retail brand to the retail‐er as a brand: themes and issues in retail branding research 2009Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage 2014Product Differentiation with Credence Attributes and Private Labels: The Case of Whitefish in UK Supermarkets 2004Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

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Year1994

Typearticle

Published1994-08-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations164

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1057/bm.1994.30

openalex_workW2008629964

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