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Corporate Branding, Retailing, and Retail Internationalization · Study

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ArticleCorporate Branding, Retailing, and Retail Internationalization

Steve L. Burt2002

Article2002

Corporate Branding, Retailing, and Retail Internationalization

Steve L. Burt · Leigh Sparks

173 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 2001Corporate branding and corporate brand performance 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations 1996Household store brand proneness: A framework 2001Are the strategic stars aligned for your corporate brand?2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model 2000The strategic role of retail brands in British grocery retailing

Cited by

2013Spreading the word through likes on Facebook 2012Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications 2008The role of networks and matching in market entry to emerging retail markets 2007Multiple roles of brands in business‐to‐business services 2003Power and Competition in the UK Retail Grocery Market

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Year2002

Typearticle

Published2002-10-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations173

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1540174

openalex_workW2079877241

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2013

Corporate brand orientation: What is it? What of it?

2009An investigation into the initial barriers to internationalization

2014Antecedents of brand citizenship behavior in retailing