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Corporate Branding, Retailing, and Retail Internationalization

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References

2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
2001Corporate branding and corporate brand performance897 cited
1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
1996Household store brand proneness: A framework542 cited
2001Are the strategic stars aligned for your corporate brand?538 cited
2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model347 cited
2000The strategic role of retail brands in British grocery retailing335 cited
2001Corporate identity and corporate image revisited ‐ A semiotic perspective295 cited
2000Added value: its nature, roles and sustainability281 cited
1995Correlates of store brand proneness: some empirical observations259 cited
1998Modelling the components of the brand257 cited
2000Brands without boundaries – The internationalisation of the designer retailer’s brand187 cited
2000Corporate identity and corporate communications: creating a competitive advantage186 cited
1994Own brands in food retailing across Europe

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164 cited

1995International branding: demand– or supply‐driven opportunity?94 cited

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2007Multiple roles of brands in business‐to‐business services113 cited
2003Power and Competition in the UK Retail Grocery Market111 cited
2013Corporate brand orientation: What is it? What of it?104 cited
2009An investigation into the initial barriers to internationalization89 cited
2014Antecedents of brand citizenship behavior in retailing76 cited
2015Cause related marketing in the German retail sector: Exploring the role of consumers’ trust73 cited
2016Corporate Brand Orientation: What Is It? What of It?71 cited
2020The role of corporate brand image for B2B relationships of logistics service providers in China70 cited
2017Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailing69 cited
2015Retailer Brand Equity: Conceptualization and Measurement67 cited
2011An exploration of fashion retailer own brand strategies66 cited
2007An intersector analysis of the relevance of service in building a strong retail brand66 cited
2006The international transfer of store brand image66 cited