The Impact of Brainstorming Techniques on Subsequent Group Processes

Michael W. Kramer · Chao Lan Kuo · John C. Dailey

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Team Dynamics and Performance Design Education and Practice Delphi Technique in Research

Abstract

Previous research on brainstorming and nominal group techniques has focused primarily on theirability to generate ideas without examining the impact of these procedures on actual group decision making. This experimental study found no difference in the decision quality of untrained, brainstorming, and nominal groups. However, brainstorming and nominal group members were more satisfied, felt their groups used a more effective process, andfelt they communicated more effectively than untrained groups. Such results suggest that the impact of these techniques goes beyond their ability to generate ideas by affecting group process and communication in positive ways.

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1971Measuring nominal scale agreement among many raters.1979Central Problems in Social Theory 1988TIME AN TRANSITION IN WORK TEAMS: TOWARD A NEW MODEL OF GROUP DEVELOPMENT.1993CULTURAL DIVERSITY'S IMPACT ON INTERACTION PROCESS AND PERFORMANCE: COMPARING HOMOGENEOUS AND DIVERSE TASK GROUPS.1974The Effectiveness of Nominal, Delphi, and Interacting Group Decision Making Processes.1958Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking?1991Unblocking brainstorms.1973A comparative study of differences in subjective likelihood estimates made by individuals, interacting groups, Delphi groups, and nominal groups

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2003Brainstorming and task performance in groups constrained by evidence 2005Personality, Process, and Performance in Interactive Brainstorming Groups 2013Generating Ideas About the Uses of Brainstorming: Reconsidering the Losses and Gains of Brainstorming Groups Relative to Nominal Groups 2001Group Performance in Collaborative and Social Dilemma Tasks: Progress and Prospects

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