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The Effects of Luxury Brand Marketing Mix on the Formation of Customer Equity - Focusing on Luxury Brand's Product Consumers in 20~40's -
16 references·0 citing·45 second hop
The Effects of Luxury Brand Marketing Mix on the Formation of Customer Equity - Focusing on Luxury Brand's Product Consumers in 20~40's - (2013)The Effects of Luxury Brand Marketing Mix…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Managing Brand Equity (1991)Managing Brand EquityOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)Evolving to a New Dominant Logic for Marketing (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Brand Community (2001)Understanding Customer Experience Throughout the Customer Journey (2016)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Simultaneous Factor Analysis in Several Populations (1971)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1991Managing Brand Equity7,170 cited
  • 1994The Capabilities of Market-Driven Organizations6,576 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,298 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,201 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,755 cited
  • 2002Understanding Relationship Marketing Outcomes2,393 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited

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  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,129 cited
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